Magnolia Buys Humpday At Sundance

As part of the pact unorthodox, Magnolia, the distribution arm of 2929 Entertainment, will release the film through the first video-on-demand this summer and perform in a theater a month later. The independent comedy Humpday has found a distributor Magnolia Pictures, which sealed a deal for the Sundance Film Festival selection Monday night. The movie stars and Joshua Leonard Mark Duplas straight as friends who, on a lark, they decide to do a gay porn film. A number of distributors, including IFC Films and Roadside Attractions, had submitted bids for the film.